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The Effect of Big Data

03.10.2021

The term “Big Data” often brings notions of the more, the better. But as the volume and the number of available datasets have grown over the last two decades, the consumers of Big Data have started to feel the ramifications. When big data gets too big, it can become unwieldy; it’s too much to review, often unorganized, or doesn’t have analytical power to evaluate it.

One of the original definitions of Big Data (Gartner, 2001) is “data that contains greater variety arriving in increasing volumes with ever-higher velocity.”

Imagine being in a file room with heaps of unorganized paperwork. If your job was to find one specific application form, for example, how long would it take to track it down? Keep in mind, the application could be anywhere, and couriers continue to bring in more and more paperwork at an increasing rate. It could take years to find the one application you are looking for (if you ever find it at all). In this example, more data offers diminishing returns, if not wholly negative ones.

Now imagine if you could apply powerful analytics to this room. You can suddenly organize the files by any number of characteristics such as Type, Date, Order Date, Applicant Name. The daunting task suddenly takes a matter of seconds.

To be a useful tool, Big Data needs fast processing, affordable storage, and powerful analytical tools to Extract, Transform, and Load (ETL) into a useful form. With advanced analytical engines, like the one at the core of the NCS Platform, multiple data sources can go through this process to generate outputs such as reports and alerts.

By cataloging the millions of data points as they flow in every day, the NCS Platform arranges, aggregates, and analyzes your Big Data to deliver you the most useful and critical information.

About the Author Paige Reimers

Paige Reimers is the Chief Operations Officer of NCS Analytics, where she leads the company’s operations, product implementation, customer success, marketing, security, and strategic growth initiatives. Since joining NCS in 2016, Paige has been instrumental in transforming the organization from a regulatory data provider into a leading SaaS analytics company serving financial institutions and regulators nationwide. Throughout her tenure, she has advanced through multiple executive leadership roles, including Vice President of Operations and Senior Vice President of Operations, before being named COO, reflecting her significant contributions to the company’s growth and success.

At NCS Analytics, Paige has overseen the development and launch of several innovative SaaS solutions, including NCS Thea, the industry’s first government-mandated cannabis lending intelligence platform. She has led cross-functional teams responsible for product implementation, customer support, operations, marketing, and strategic vendor management, helping organizations leverage trusted data to improve underwriting, portfolio monitoring, compliance, and risk management. Her leadership has also been instrumental in establishing scalable customer onboarding programs, building high-performing support and implementation teams, and driving product adoption across the financial services industry.

Paige has also played a critical role in strengthening NCS Analytics’ operational foundation. She developed comprehensive operational, cybersecurity, and risk management policies, established disaster recovery and business continuity programs, and helped the company maintain SOC compliance for multiple consecutive years. Her focus on operational excellence, governance, and customer experience has enabled NCS to scale while maintaining the trust and confidence of its customers.

Before joining NCS Analytics, Paige built a strong foundation in banking and financial services with leadership roles at consumer and commercial banks. There, she managed branch operations, risk management, regulatory compliance, and employee development while working closely with clients to identify financial solutions. Her experience overseeing operational controls, internal audits, and regulatory requirements provides valuable insight into the challenges financial institutions face when evaluating and managing risk.

Today, Paige continues to lead NCS Analytics’ strategic operations while helping shape the company’s long-term vision. She is passionate about building scalable organizations, developing innovative technology solutions, and delivering actionable intelligence that brings greater transparency to the cannabis industry. Her unique blend of banking expertise, operational leadership, and technology experience has positioned her as a driving force behind NCS Analytics’ mission to empower lenders, regulators, and cannabis businesses with trusted, data-driven decision-making.

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