Please ensure Javascript is enabled for purposes of website accessibility



Denver, Tuesday, May 23, 2023 –

NCS will partner with cannabis policy and accounting experts to examine Michigan’s cannabis market, tax, and regulatory structure, provide an action plan to support the state’s continued improvement of adult-use and medical cannabis markets.

Michigan’s Cannabis Regulatory Agency awarded NCS Analytics, the leading cannabis data analytics solutions provider, a grant to perform a comprehensive analysis of tax reporting, collection, and regulatory compliance within the Michigan cannabis market. The research pilot program will leverage NCS Analytics’ ability to analyze individual transactions across the regulated cannabis supply chain in concert with cannabis consumer data collected through the nation’s largest empirical cannabis outcomes surveillance tool, the Regulatory Determinants of Cannabis Outcomes Survey (RDCOS). The RDCOS uses a validated recruitment methodology to collect a geographically and demographically representative sample of Michigan’s cannabis consumer population to measure and predict the size of the cannabis market.

The research pilot program aims to:

  • Identify the size of each cannabis market within Michigan, including the adult-use, medical and illicit markets;
  • Understand the factors driving consumption in each cannabis market segment and what motivates consumers to transition to the emerging regulated market;
  • Assess the total cannabis tax revenue collected and the amount of revenue the State loses due to illicit sales;
  • Identify common areas within the regulated cannabis market where illicit inversion and diversion activities may be occurring; and
  • Predict relevant market trends and transitions over the next five years.

“NCS Analytics is honored to have been selected to carry out this vital research. Our team is committed to delivering comprehensive analysis that will provide valuable insights on Michigan’s emerging cannabis market,” said Adam Crabtree, CEO and founder of NCS Analytics. “By utilizing our advanced proprietary predictive analytical platform and directly surveying the state’s current consumers, this grant will allow our team to facilitate informed decision-making for Michigan’s cannabis regulators and prepare a plan of action to improve tax collection, reporting, and regulatory compliance.”

Under this grant, NCS Analytics will collaborate with experts from Cannabis Public Policy Consulting, the nation’s leading cannabis policy research firm, along with Dr. Heather Carrasco, Assistant Professor for the School of Accounting in the Rawls College of Business at Texas Tech University, a recognized accounting expert with experience in supply-chains for burgeoning industries and rigorous regulatory oversight. With their collective expertise, the team will leverage sophisticated advanced statistical modeling techniques to gain unique insights into the Michigan cannabis industry and consumer behavior.

“We are thrilled to collaborate with NCS Analytics on this important research grant for the Michigan Cannabis Regulatory Agency. By combining our expertise in cannabis policy and outcomes surveillance with NCS Analytics’ advanced data analytics capabilities, we aim to provide valuable insights into market sizes and the regulatory landscape of the cannabis market. This study will help shape effective market strategies and shed light on consumer interactions with each market, providing critical insights for achieving a well-regulated cannabis industry across Michigan,” added Michael Sofis, Director of Research at Cannabis Public Policy Consulting.

The project team will analyze individual transactions across the cannabis supply chain utilizing the NCS Platform, a patent-pending analytical processing program currently used by government agencies to monitor nearly 20,000 cannabis licenses across the United States. This comprehensive analysis will identify areas where the State is losing tax revenue, the prevalence of illicit products, and common places for inversion and diversion within the regulated market.

The culmination of this effort will provide the Michigan Cannabis Regulatory Agency with a comprehensive, actionable plan to improve tax collection, reporting, and regulatory compliance based on the analysis findings.

About NCS Analytics 

Since 2015, Denver-based NCS Analytics has operated under its founding principle of empowering real-time critical decision-making. By aggregating diverse data streams, NCS provides governments and financial institutions with actionable intelligence to monitor and regulate high-risk industries to prevent fraud and reduce risk exposure. NCS’ solutions bring a new level of refinement and reliable data to emerging industries. Currently, NCS actively monitors nearly 20,000 cannabis licenses across the country for their regulatory partners, including Oklahoma, West Virginia, Michigan, Vermont, and the California Cannabis Authority. For more information, please visit

Recent Insights

Receive Key Insights